Our partners have created “The Toxies” funny and creative videos to tell the story about how chemicals are affecting our lives. Please take a moment to watch and share these videos, they are amazing!
You may have already heard of the The Toxies – a satirical red carpet awards ceremony for “bad actor” chemicals. This multi-media campaign was created by the statewide coalition of non-profits, Californians for a Healthy and Green Economy (CHANGE) and led by Physicians for Social Responsibility-Los Angeles (PSR-LA). See highlights from the past award ceremonies here.
This year, we’re ditching those awards (which were probably toxic anyway!) and launching a new websisode series called, The Toxies: Exposed. Through seven short videos, we follow a daring investigative journalist as he chases down toxic chemicals and pollutants, raising awareness about toxics in our homes, schools, workplaces and
I’ll be honest, if I’m talking to a store manager, it’s likely because I’m really upset about something minor that just happened.
Being mischarged for something, a disgruntled employee or something else that is small in the overall grand scheme of things.
But as we launched our new Mind the Store campaign, asking retailers to get tough on toxic chemicals, I’ve been presented with the opportunity to talk to store managers about something big. Something that really matters, and it feels good.