When I sit on my couch to read a book or watch a movie, I’m looking for comfort, not cancer. As we’ve reported in the past, the majority (85%) of couches tested in the U.S. contain one or more toxic flame retardants, some of which are linked to cancer, neurological and hormonal harm. In a new series in Times Square, we’re running several ads to highlight the important role retailers must play in solving this toxic chemical mess.