In an unprecedented move, SC Johnson (Glade, Windex, Pledge) just announced that it would become the first mainstream company to list all fragrance ingredients for each of its cleaning products. This is a huge victory, a win by women and for women that will make waves
Have you seen that SC Johnson commercial that’s on 24/7? The one about how they’re a family company committed to “honesty” and “transparency,” and that’s why they disclose all ingredients right down to fragrance? (Except that they don’t actually tell you which fragrance ingredients are in products…)
We spoofed it.