Each October, companies from the NFL to KFC use Breast Cancer Awareness Month to engage in “pinkwashing.” Happily, this October, there’s a Breast Cancer Awareness month promotion I can get behind.
pinkwashing
Does pink ribbon awareness work?
Each year, corporations pack the shelves with pink ribbon products, surrounding us with “breast cancer awareness” messages. These products help to raise billions of dollars in the name of breast cancer, and yet more than 40,000 women in the U.S. still die of the disease every year.