Safer Chemicals Healthy Families

A national effort to protect families from toxic chemicals.

Mind the Store

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rain jacket

Tell REI: Stop leaving a toxic trail of pollution

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About the campaign

Retailers have the power and a moral responsibility to ensure that consumer products and packaging are free of harmful chemicals. With great market power comes great responsibility. The Mind the Store campaign challenges the largest retailers to eliminate toxic chemicals in products and packaging and develop comprehensive safer chemicals policies. To protect families, communities, and workers, we are working to transform the marketplace and drive a competitive race to the top. Learn more.

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REI: Stop leaving a toxic trail of pollution

REI has long been known for being a popular retail and outdoor recreation services business that stands by its top-quality gear, stewardship of the outdoors, and sustainability of its business. That’s exactly why we believe REI should lead the outdoor apparel industry in a bold transition away from the entire class of toxic PFAS “forever chemicals.”