• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Safer Chemicals, Healthy Families

A national effort to protect families from toxic chemicals.

  • Get Involved
  • Our Work
    • News
    • Public Policy
    • Mind the Store
    • Successes
  • Get the Facts
  • About
  • Donate

Beth Kemler / July 10, 2017

Survey results: Shoppers voting for safe and healthy products with their wallets

Results from joint survey show companies will win by providing products free of toxic chemicals

Teaming up with our friends at Made Safe, we recently surveyed more than 1,600 health-conscious shoppers to understand how consumers view toxic chemicals in products. We found those shoppers want safe and healthy products free of dangerous chemicals—and they will reward retailers and manufacturers who provide them.

You can find all the details in our new factsheet: What Shoppers Want: Safe & Healthy Products.

Our findings underscore the need for retailers to reduce and eliminate chemicals of concern in the products on their shelves and make their efforts transparent. A whopping 84% of shoppers surveyed are much more likely to shop at retailers that have taken steps to eliminate toxic chemicals from products they sell—and 15% are more likely. Retailers who work with our Mind the Store campaign to sell safe and healthy products definitely stand to benefit from this rising consumer demand!

What we heard from shoppers is aligned with other evidence of the growing demand for safer and more transparent products. Companies from Target to Ikea to Kimberly-Clark have seen booming sales of “green” products. And survey after survey has found that more and more consumers are becoming educated label-readers. For instance, a 2015 survey of 1,000 U.S. mothers found that 73% of those surveyed, “often do research to understand the safety of ingredients to which their family is exposed.” This is consistent with what we found.

To learn more, check out our fact sheet on the results: What Shoppers Want: Safe & Healthy Products.

Share
Tweet

Filed Under: Mind the Store Tagged With: IKEA, Kimberly-Clark, MADE SAFE, survey, Target

Primary Sidebar

person stripping paint

Tell Biden’s EPA: Ban this deadly chemical from the workplace

Take Action

Subscribe to Posts

Get our latest posts delivered to your inbox.

Get the Facts

These chemicals are linked to serious environmental and health problems. Check out our fact sheets, which draw from the leading peer-reviewed science.

  • Bisphenol A (BPA) & Bisphenol S (BPS)
  • Formaldehyde
  • Methylene chloride
  • Persistent, Bioaccumulative and Toxic Chemicals (PBTs)
  • PFAS (per- and polyfluoroalkyl substances)
  • Phthalates
  • Toxic flame retardants
Other Chemicals »

Footer

Contact Us

200 Massachusetts Ave NW
Suite 700
Washington, DC 20001
Email

Search

Follow Us

  • Facebook
  • Instagram
  • Twitter

© 2021 Safer Chemicals, Healthy Families — All rights reserved.

  • About Us
  • Privacy policy
  • Disclaimer
  • Feed